Table of Contents and Copyright
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TABLE OF CONTENTS
INTRODUCTION .................................................................................XI
INTRODUCTION TO SEO ................................................................. XV
CHAPTER 1: SEARCH ENGINES AND HOW THEY WORK .......................1
CHAPTER 2: RESEARCH YOUR TARGET MARKET .............................7
CHAPTER 3: PERFORM A SITE AUDIT ..............................................13
CHAPTER 4: KEYWORD USAGE AND META TAGS ...............................................................................................23
CHAPTER 5: THE NEED FOR CONTENT WRITING ..........................................................................................37
CHAPTER 6: SEARCH SUBMISSION AND PR/ARTICLE SUBMISSION ...................................................................................47
CHAPTER 7: KEEP A CONSTANT WATCH ON YOUR COMPETITION AND MARKET ..........................................................................................57
CHAPTER 8: OTHER NECESSARY FILES .........................................65
CHAPTER 9: MIND YOUR LINK POPULARITY ....................................71
CHAPTER 10: SEARCH ENGINES OF THE FUTURE ..........................81
CHAPTER 11: KEEP YOUR TOP RANKINGS .....................................87
GLOSSARY .....................................................................................99
INDEX ............................................................................................105
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COPYRIGHT
AuthorHouse™
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Phone: 1-800-839-8640
©2007 Alexandra Saieh. All rights reserved.
No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.
First published by AuthorHouse 12/21/07
Printed in the United States of America
ISBN: 978-1-4343-5453-2 (sc)
Bloomington, Indiana
This book is printed on acid-free paper.
NOTICE OF LIABILITY
All information in this book is distributed “As Is,” without warranty. While every precaution has been taken to ensure the accuracy of all information stated within, the author shall not be liable to any person and/or entity with respect to any loss or damage directly or indirectly caused or allegedly caused by the information contained within this book or the products and/or services outlined herein. Readers should note that the web sites mentioned in this book may have been discontinued some time after publishing.