INDEX
A
Algorithms 4, 51, 83, 99
Alt Tags 67, 70, 84, 95, 99
Anchor Text 42, 45, 74, 99
Articles xvi, 31, 40, 47, 53–56, 84–86, 94
B
Backlinks 42, 49, 52, 60–61, 73, 76–79, 92–93, 99, 101
C
Content xiii–xv, 10, 16, 17, 20, 22, 25–37, 39–45, 49, 51, 52, 53, 55, 60, 68, 84–85, 90–92, 94, 101
D
Directory Listings 71
Domains 4, 33, 100
Doorway Pages 90, 100
Dynamic Web Pages 17
F
Fraudulent Clicks xvii
G
Base 85–86
local search 75, 78
PageRank 51, 52
sandbox 1, 4–5
H
Headings 43, 45
J
JavaScript 18
K
Keywords 5, 9, 10, 17, 20, 23, 25–33, 35–36, 39, 41–42, 45, 49, 51, 59–60, 63, 67, 74, 77, 89–92, 94, 96, 100–102
Keyword analysis 25, 101
Keyword density 23, 26–27, 30, 33, 36, 39, 42, 91, 94, 101
Keyword stuffing 90, 104
Keyword usage 23, 25
L
Links
Broken 41
Inbound xiii, 26, 73, 99
Outbound 19, 102
Text 13, 17–18
Link bait 37, 42, 101
Link building xv, xvi, 71, 73, 76
Link popularity 49, 71, 73, 78, 93, 101, 102
M
Meta tags 4, 23, 25, 29–32, 36, 60, 63, 91, 96, 102
N
Navigation 15, 16, 18, 22, 43, 52
O
Organic SEO (Search Engine Optimization) xv, xv–xvii, 83, 102–104
P
PHP 19
Press releases xvi, 47, 53–56, 83–84, 86, 94
S
SERPs xv–xvii, 28–29, 52, 59, 90, 102–104
Site audit 13, 15–16, 94
Site map 52, 69–70, 95–96
Source code 29
Submission 31, 47, 49, 53–55, 74, 99, 104
T
Target market 7, 9–11, 33, 61, 94
U
Universal search 83–84
Y
Yahoo 50, 60–61, 75, 78, 100
local search 75, 78